Giuliana, with her Libra's balance and creativity, brings a background in advertising to our colorful world, while Afonso, an Aries through and through, combines his legal acumen with a profound love for gastronomy, a legacy passed down from his mother and grandmother. Our story began in the corridors of our school, a meeting of minds and hearts that has grown stronger with every passing day.

Raised in families where the kitchen was the heart of the home, we were imbued with a love for culinary excellence from a young age. Giuliana's father introduced her to the intricacies of flavors, while Afonso was crafting sweets under the watchful eyes of his mother and grandmother. This shared passion for gastronomy led us to a pivotal moment in 2008, at the tender age of 18, when Giuliana Pimenta Bem Casados e Doces Finos was born from our collective dream.

A decade into our journey, we ventured to Italy, immersing ourselves in the study of Coffee Economics and Science in the picturesque city of Trieste. Here, we were inspired by the rich culinary heritage and the breathtaking beauty of Piazza Unità D’Italia. Our quest for global experiences took us next to London, our current home, where we continue to expand our horizons and our business ventures.

Today, Giuliana Pimenta stands as a beacon of our love and dedication, continuing to enchant in São Paulo, where we deliver over a thousand weddings per year, while we explore new opportunities in London. Our journey from passionate young entrepreneurs to international confectioners is a story of love, learning, and the relentless pursuit of excellence.